TAG Heuer
Founded as Heuer in 1860, and renamed TAG Heuer in 1985, when the TAG Group purchased a majority stake in the company, the Swiss brand has played a key role in taking watchmaking to new levels of accuracy and performance. Its history starts when Edouard Heuer (1840-1892) established Uhrenmanufaktur Heuer AG in St-Imier, a municipality in the canton of Bern in Switzerland. At the time, he was just 20 years old. The son of a shoe maker, he had started his apprenticeship as watchmaker at the age of 14.
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